Institutions & Audiences by Lucy Barker and Maddy Ryder

Institutions & Audiences by Lucy Barker and Maddy Ryder

We have chosen Bauer Media as producers for our music magazine because we aim to produce a none genre specific magazine; as Bauer said “genre is dead”, we feel that they are appropriate. Bauer Media is also responsible for a number of other music magazines, and has business in magazines, radio, and many other franchises – having such a strong presence behind our magazine will give it a good reputation which, as the results to our questionare show, is considered important by our intended audience (14-18 years).

We have also considered offering our music magazine to a competitor, such as ICP media . ICP is also a very influential producer responsible for popular magazines such as Teen Now, which is aimed at teenage girls and focuses mainly around pop . ICP does not produce magazines like the one we plan to make, and can be offered as competition to Bauer media.

We plan to sell our magazine in chain shops, such as Tesco, because our research shows that teenagers find their favorite magazines in shops like these these more often than specialist music stores, which are less readily available, and cater more to an older clientele. Tesco's is also a very well known shop with a huge amount of customers, so we are more likely to gather a large number of buyers.