Analysis of Target audience research by Lucy Barker and Maddy Ryder

Analysis of Target audience research by Lucy Barker and Maddy Ryder

We asked 20 males and females aged 14 – 18 to complete the questionnaire. We are going to focus on a range of genres in order to appeal to a wider audience including those who are unsure of what genre they are into which is not uncommon for our target audience. All the genres were ticked and others were added such as blues and country. This gives us a variety of genres to work on because our target audience don't tend to have one specific genre that they like, the question allowed them to tick as many genres as they likes and not one person ticked only one. We were unsure which colours to use because we wanted to appeal to both genders so we asked the target audience and the colours which we were initially thinking of (purple, green and white) purple was popular with females and green was popular with males. We have decided to use white as a neutral background colour and hints of green and purple so that there isn't too much of one or the other and there is a fair balance. Most people answered yes to the 'Do you read magazine based on reputation?' question so to encourage them to read our magazine we have decided to announce that we are 'the best magazine of 2011' we are going to put this on the front cover so that readers will see it and want to buy it. Most people found out about their favourite music magazines through friends or by browsing in shops, this has told us that the first thing they see, the front cover, is very important which we already new but now we know that it must appeal to them. For the content of the magazine most people wanted reviews, interviews behind the scenes, freebies, concerts and dates but not gossip and personal information or quizes because they don't appeal to the age or genre that our magazine is targeted at, this is more suitable for younger gossip based magazines. We have decided to use a freebie to encourage our target audience, who said in the questionnaire that this is what they most like about music magazines, Most people ticked all the boxes, wanting CD's, posters, wrist bands and tickets. We have decided to advertise tickets but not to give them away as they are very expensive and aren't usually given away for free because of this.The majority of people said they they would participate in competitions so we are going to advertise them in our contents page. Without exception everybody we asked said it was important to have a brand or logo so we are going to concentrate on making our mast-head into a different, bold and accepted logo which will be easy to recognise.

The most popular genre of music that our target audience are interested in are rock, pop and indie. These are the genres we will cover because following the idea that 'genre is dead' as said by Bauer, our research confirms that 'as access to music has become more universal for even less fanatical musical listeners, music consumption is less stringently defined by genres as consumers cherry pick their journey' our target audience like many different genres but the reason why we have picked rock pop and indie is because they are the most popular amongst the genres.